Facebook right column images Source: Facebook PNG format, cropped to a supported aspect ratio. Facebook’s Ads Manager now even lets you upload different images for different display formats, and preview the way an ad looks before it goes live.įor best results, stick to the following specs for image ads: Facebook feed images Source: Facebookįor all image ads, Facebook recommends that you upload “the highest resolution image available” in either. Different ad destinations (newsfeed, Messenger, the right column) and display formats (mobile, desktop) sometimes call for different ad sizes. So if you want to get your audience’s attention on Facebook, you need to include images in your ads, preferably ones that showcase your product or brand in a unique, eye-catching way.īut designing image ads for Facebook can be tricky.
Your customers want to see what they’re buying before they buy it. Maximum video length: 240 minutes Facebook image ads size When a user clicks on a video in their feed, that video will open up in a player with other video feeds below. Maximum video length: 2 minutes Facebook video feeds Source: Facebookįacebook video feeds are different from in-stream videos and Facebook videos you see on your newsfeed. Maximum video length: 240 minutes Facebook Stories ads Source: Facebook Video ratio: 4:5 (but 9:16 to 16:9 is supported) Recommended: Highest resolution available (at least 1080 x 1080 px) Maximum video length: 10 minutes (limit may vary depending on objective) Facebook Marketplace video ads Source: Facebook Recommended video ratio: 16:9 or 1:1 (but supports from 9:16 to 9:16) Maximum video length: 240 minutes Facebook in-stream videos Source: Facebook Facebook instant article videos Source: Facebook Use MP4, GIF or MOV format, with a maximum file size of 4GB, and a maximum length of 241 min. The platform also recommends keeping videos short (15 seconds or less) and designing videos that work with and without sound (by enabling captions).įor best results, stick to the following specs for video ads: Facebook feed videosįor all video ad types, Facebook recommends uploading the “highest resolution source video available without letter or pillar boxing.” Facebook provides an exhaustive list of aspect ratios and features available for each ad type. When it comes to video, Facebook has one key recommendation to its advertisers: design for mobile first.įacebook recommends uploading video with square (1:1) or vertical (4:5, 9:16 and 16:9) aspect ratios, to maximize compatibility on both desktop and mobile screens. The free resource includes key audience insights, recommended ad types, and tips for success. Bonus: Get the Facebook advertising cheat sheet for 2022.
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